The town of Wrentham has partnered with Foxborough and Plainville to launch a new marketing initiative to promote the region to visitors from both near and far.

As part of the towns’ new marketing initiatives, they recently launched their new destination brand, Visit FPW, and a website, visitfpw.com, to assist travelers planning trips to the area.

The tagline for the initiative is “Stay a little longer, play a little more!” which encourages visitors to learn more about the opportunities each community has to offer.

In addition to the major destinations located within each town--Plainridge Park Casino in Plainville, Wrentham Village Premium Outlet Mall in Wrentham, and Patriot Place/Gillette Stadium in Foxboro--travelers to the region can also discover an abundance of outdoor activities, great dining, unique shops, and small-town charm in each destination.

In Wrentham, visitors are encouraged to enjoy a nice day on the water at Sweatt Beach, visit the playground at the Rice Complex, check out the conservation spaces at Joe’s Rock and Birchwold Farm, and more.

“Our visitors and community members tell us again and again that there is so much to do in the area--from Big Apple Farm to F. Gilbert Hills State Forest to Hawkins Woods Disc Golf, it’s what sets us apart from other destinations. That’s what our new brand emphasizes in a fresh, modern way,” said Wrentham’s Director of Planning & Economic Development Rachel Benson.

The brand logo, created by Open the Door, celebrates the diversity of experiences available in the three towns and the color palette represents the colors of the region. The new website, developed by Sperling Interactive, boasts resources for each community pertaining to where to stay, shop, eat, play and more.

“Wrentham has an abundance of activities catering to the different likes and interests of those visiting, and with our newly launched website visitors will now be able to learn more about activities that pique their interests,” Wrentham Town Administrator Kevin Sweet said. “This site is a great resource for anyone not only visiting Wrentham but our neighboring towns as well. We encourage anyone visiting any of our three communities to take advantage of this resource.”

This initiative was supported by grants provided by the Massachusetts Gaming Commission and the Massachusetts Office of Travel & Tourism that made this venture possible.