The b.LUXE beauty beat Hitting Our Stride
By Gina Woelfel
Hello! It’s good to be back! As you may have noticed, The Beauty Beat took a brief hiatus to focus and fine tune a few projects we had in the works, but we’re back and we can’t wait to share what we’ve been working on!
Let me catch you up…
The past two years have been a whirlwind for the studio, but we’ve finally settled into our new space and we’re hitting our stride! When we decided to expand b.LUXE, we did so with our clients’ comfort in mind. We wanted to create a space that was not only beautiful, but functional and we’re happy to say that we achieved both! The studio is open and airy with plenty of natural light and is the perfect setting for our creative team. The new, larger studio has also allowed us to add a beautiful skincare department with luxurious spa treatments, tanning and lash services. We love that this renovation has made the b.LUXE experience all the more enjoyable!
In addition to our new space, we’ve also expanded our team! We’re thrilled to welcome some new faces to the b.LUXE family. We’re constantly striving to offer the most current beauty services at b.LUXE and our new talent is a big part of achieving that goal!
2022 was also a HUGE year with the OFFICIAL launch of our b.LUXE BEAUTY BRANDS. Our first product, BEFORE Oil, was previewed last year before its final packaging to rave reviews! b.LUXE BEFORE OIL is a preventative, pre-shampoo, treatment that’s designed to be your first line of defense against hair damage. It’s made with organic sunflower and prickly pear oil and our powerhouse ingredient - broccoli seed oil, an essential element that protects like nothing you’ve ever used before!
Our BEFORE Oil is featured in this year’s holiday gift offer.
The b.LUXE Holiday Hygge Box
Hygge (hoo-ga) is a Danish concept that can be described as “a feeling of comfort, togetherness, and wellness.” This time of year, we could all use a little extra Hygge in our lives! The b.LUXE Holiday Hygge box was designed with self-care and comfort in mind. It’s the perfect gift for anyone on your list who could use a little “me-time” this holiday season.
The Holiday Hygge box includes our luxurious and rejuvenating BEFORE Oil, a super absorbent, eco-friendly hair wrap made from natural bamboo and organic cotton, a scalp massaging brush and a wide-toothed, static-free comb.
Best of all, it can be shipped directly to your loved ones - no need to brave the crowds at the mall! Give the gift of Hygge this holiday!
By year’s end, we’ll also be introducing two new products to our beauty brand:
• BEFORE BODY, a two-part, intensely nourishing oil/mist duo that drenches the skin with powerful, curative hydration.
• BEFORE FACE, a high-result skin serum packed with 2% Bakuchiol - a plant-based retinol alternative — this ingredient delivers similar benefits as dermatologist-revered Retinol that reduces the visible signs of aging. We’ve filled our new BEFORE products with only the most targeted and essential ingredients to make you look and feel your very best. We’ve been lucky enough to be using these new products ourselves for the past couple of months and we can’t wait for you to try them, too! Full reveal in next month’s Holiday Beauty Beat.
And for the holiday gift-giving season we have three special offers for you!
They’re available for purchase November 1st in-studio or on our website under our “Monthly Specials” tab (Scan the QR code for full details)
• Holiday Facial Package - Only $150
• Scalp Spa Treatment - Only $100
• Buy 3 Products, Get 1 Free Special!
Finish your holiday shopping early and from the comfort of your own home! And grab a gift for yourself with our Buy 3 Get 1 FREE offer! It only happens once a year!
We hope that this holiday season is filled with all things “Hygge” for you. For some, that might be all about spending time with family and friends, for others it could be curling up by the fire with a good book or taking a relaxing bath. The important thing is that you find what makes you feel comfortable and content and do more of those things this holiday season.
We’ll see you soon at the studio!